NetworkedBlogs
Archive for June, 2010
The New Email Marketing Revolution is here, will you be joining us?
Find out how every business can harness the power of EFFECTIVE Email Marketing… today!
A 60-minute presentation that lifts the lid and shows you how you can steal the advantage!
For too long email marketing has been ineffective and hard to measure accurately. Many businesses still see email as a way to just stay in touch; however, significant new advances in email marketing technology have changed all this. The smart business owners and managers are using this already, are you?!
“Since we’ve been using the new system we’re getting results that are 100-200% better than anything before”
Email marketing is still rated as the most cost-effective way to get your message right under the nose of your target audience. Even more than this, it can deliver a number of ways to accelerate your business.
Nial Adams, acclaimed marketing specialist and public speaker will be delivering this presentation and sharing his knowledge with you.
“This guy knows what he’s talking about and shares everything!” – Previous Seminar Delegate
Attend this presentation and find out how properly managed Email Marketing can help you:
- Sell more and increase your profit margins
- Reduce waste in your current marketing
- Refine and grow your prospect/client data
- Help you find out what your customers actually want
- Build your client community and relationships
- Ensure email is integrated with your other marketing
Email Marketing has been around for years and for many the perception is that it simply doesn’t generate results and can alienate potential customers. New ways of managing and distributing your email campaigns can significantly increase the results you get and help you build on this month after month. Best of all, you can be up and running, in control, with your new email campaigns in a matter of days, and with low start-up costs.
People tell us:
“I don’t want people to see us as spammers”
“How can I effectively measure my results?”
“I don’t know enough about it to be confident”
In this fast-paced sixty-minute presentation you’ll find out how the new PUSH Email Marketing System is generating controllable results, today, that significantly beat the competition.
You will see a live demonstration of how powerful systems can help you run a campaign in the morning and start making sales in the afternoon. You’ll also find out why most businesses that use email marketing currently are actually damaging their brand, losing out on simple ways to increase results and letting their profits end up in the pockets of their competition.
TO RESERVE YOUR SEAT PLEASE CALL - 0843 289 1590
OR EMAIL – briefing@pushemailmarketing.co.uk
Book Your Seat(s) Below. Powered by Fast Secure Contact Form
Forget getting customers to buy from you…
…ask them to design your product as well!
Times have certainly changed; there’s a new cool breeze blowing through marketing and it’s sweeping away the old guard. People are finding better ways to do things and harnessing the immense power of technology that every business – and yes, that includes YOU! – have at our very fingertips, right now.
You’ve possibly heard about the revolution that’s known as Permission-Based Marketing. As far back as 1999 Seth Godin and his team identified the fact that new ways of thinking about marketing could turn the traditional method of ‘spray and pray’ on it’s head. Seth explained that we could ‘turn strangers in to friends and friends into customers’.
Welcome to a new dawn in the story of marketing..!
Despite the fact that this idea has been about for over ten years, I still come across people who refuse to accept there could just be a better way to spend their marketing budget. They continue to flog the proverbial dead horse by sending out marketing that is dull, completely irrelevant and to people who really have no interest in how many sheets of paper a photocopier can spit out in a minute.
Only a year or so ago I met someone who suggested the idea of using facebook for marketing was going to damage their prestige brand and, after all, facebook was just for kids! Sadly this mediaeval perspective still exists in some dark corners today. Thankfully other companies, the smart ones, are making hay while others sleep.
I’ve recently read that Papa John’s, the American pizza company, is using facebook to recruit fans and then asking them to come up with a winning pizza recipe! Talk about engage with your target market! This stroke of genius is simple, fast and has already caught the attention of our pizza-loving friends. Over 6,500 people entered the Papa’s Speciality Pizza Challenge and the facebook application has been loaded over 80,000 times.
Oh, and I think they’ve sold a few more pizzas too!
Now, your business may not be operating on the same scale as Papa John’s but there’s a clear and simple lesson to be learned here; engage your audience and find out what they really want and make them feel part of your team.
The fatal flaw that can be found in so many businesses is that they’re designing products and services they like the idea of and want to sell; instead they should be asking the customers what they actually want and create it for them.
So I’ll leave you with a few challenging questions:
- How do you engage with your target customers to find out what they really want?
- How do you know that what you’re selling today meets the needs and desires of others?
- What could you do, within the next fourteen days, to turn your business into a customer magnet?
And… What’s your combination for that killer pizza on a Saturday night?!
Does email marketing really work?!
Email Marketing – Scourge or Saviour?!
Today email has changed the face of modern communications. We have the ability not only to open and read our emails at our desk or on our laptop but with mobile technology, our email accounts (and we’re sure to have more than one) can live in our pockets. Smartphones and netbooks mean we can take our email wherever we go. And who knows what the new iPad from Apple will do for it!
So how has all this affected the power of email marketing? Well, firstly there has been a significant change in the way smart marketers are using email. Sadly, there will always be the spammers, happy to spew out millions of emails a week with completely non-relevant subjects to every possible address on the planet. However, new technology and greater access to it now allows everyone the opportunity to harness email as it should be used, following that well-worn marketing mantra of Right Message – Right Person – Right Time.
With a stronger move towards the powerful concept of Permission-Based Marketing, good marketers out there are looking for ways to get appropriate messages in front of potentially interested customers. More than this, we can learn about our customers too.
Email marketing, used properly, can become a cornerstone of a solid marketing strategy. It can be used to attract new customers, as well as maintain effective contact with existing ones. It allows us to deliver the right message in a timely way and, most importantly, to the right individual.
Other reasons why email marketing is still among the top tools for SMEs include:
Speed; there really is no other way (with the exception of SMS Marketing perhaps) of getting a campaign running faster. You can release a campaign in the morning and start making sales in the afternoon. You also get very fast (real-time) statistics that allow you to fine-tune your marketing campaign as you go.
Split-testing; I can’t believe there are still people out there who continue to run the same adverts week after week, month after month, with no plan to test them. This really is CRITICAL and split testing is the easiest way to achieve this. If you’re not aware of how to do this, FIND OUT and stop wasting your money.
Return on Investment; because email marketing can be so much cheaper than other forms of marketing, if you USE IT PROPERLY, you’ll see an amazing ROI. It’s no longer about ‘spray and pray’ it’s all about getting the mix right.
So what is the magic mix? Well, I’m going to give the game away at my next seminar on email marketing but here’s a sneak preview of the elements that I’ve found have a massive impact on results:
Get good data – This really is rule number 1. You will want to collect and source data in the right way and if you’re buying/renting data then use good suppliers, there are many out there.
Use a good email system – Forget about trying to manage your emails through standard applications like your Outlook account, you’re wasting your time and money. A proper email marketing tool will give you amazing power and control over your campaigns and help you to build progressively. Try this one!
Know how to play the game – Understand how email marketing works and what the ‘rules’ are. These are really quite simple (when you know them!) and will help you double, treble or more your campaign results.
Get strategic as well as tactical – Ensure that you build your email marketing into your overall sales and marketing plan. It will never work effectively for you if you just do it occasionally and with little thought or attention.
And lastly…
Always remember to use email to appropriately – It will help you to build your community and maintain contact with it. Stick to the guidelines and you’ll ensure your emails are seen as positive communication, not intrusive and annoying.
STOP PRESS: Watch this space… PUSH Marketing Partners will be running a competition and giving away 1 License for their new PUSH Email Marketing System and 1 years worth of free support and training, worth £1480..!