NetworkedBlogs
Archive for December, 2010
Use marketing to get people to BUY
Please Stop Selling!
I’ve been telling people this for years and, as you’ll imagine, I often get strange looks.
“But I’m a salesman Nial, that’s what I do, I’m here to sell, I’m here for the order!”
Yes, you need to maintain a focus on your sales results but this doesn’t mean that you’re here to ‘sell to people’. Let me ask you a question; do like to be sold to, or do you prefer to buy from someone you trust? It’s obvious and not a trick question. So, if we all know that being sold to is often the last thing that anyone wants and that many of just love to buy, then why do we think we should get away with selling to others…?!
This all starts with your Marketing Message; you need to know how to create your Proposition and use this to inform the prospect. Then help them understand, show them how you can solve the problem(s) they have and then engage them. If they see the value in your offer they’ll tell you by asking to buy from you. If you’re looking to create marketing copy that gets results and leads seamlessly to a transaction then learn to think differently and…
“Help the prospect make a quick and confident BUYING decision”… and the best way to do this is to find out their buying motives!
Here’s a great video clip I found on YouTube.com of Jeffry Gitomer. The guy talks a lot of sense… 
Don’t struggle with your marketing…
“Do you ever get stuck when it comes to your marketing?”
Perhaps you know you’ve got a great product or service but you struggle to find the right people to buy from you?!
No matter what you try, you just can’t find enough customers… if so, you’re not alone! In fact, you’re just like the majority of businesses out there!
And the good news is that you can change this, fast…
In over twenty years in business I’ve met thousands of business owners, mostly from the SME sector. A very large proportion of these people all struggle with one common difficulty; knowing how best to take their product or service into the marketplace and make marketing a profitable exercise and one that is consistent.
When it comes to marketing it’s not just about knowing how you want your logo to look or what you want people to read on your website; in fact, it’s far more fundamental than that. The problem is that most business owners have never had the chance to learn these essential basics… until now.
Being great at what you do, make or sell just isn’t enough these days and expecting a steady stream of customers won’t happen unless you know how to get the Right Message in front of the Right People at the Right Time… this is one of the fundamental truths of marketing.
Very few business owners, and especially the ones who are starting out in their first venture, have ever been taught the basic mechanics of good marketing practice, things like:
- Knowing how to clearly define and communicate your product or offer, so people understand what you’re all about…
- Learning how to build a simple ‘customer journey’ through your marketing so people can make a quick and confident buying decision about your products or services…
- Being aware of how you can use a simple calculation to work out how much you should be spending on marketing and getting profitable results in return…
- Understanding why a simple marketing plan will keep you on track and ensure you can produce consistent and measurable results…
I’ve seen lots of good businesses struggle on in the hope that things will change; off course they often do, unless the business owner/manager is prepared to do something different.
Even more importantly, it’s amazing to think that good marketing, the sort that puts money into your business and not just take it out, is actually really very simple when you know how.
Eight years ago I was very fortunate to have had the benefit of one of Europe’s top marketing experts (specialising in small business) to teach and mentor daily me for over two years. He taught me the simple mechanics and essential fundamentals of good solid marketing and sales. And this was in addition to spending over ten years running my own businesses and working with others. This vital knowledge has earned me thousands of pounds every year, and even more importantly, my clients have also used this knowledge to build successful businesses.
Now I want to share this vital business skill with you… and show you how knowledge and the right application of these principles can create fast improvements in your results and profits.
"I want to show you how marketing really works!"
This is simple knowledge about good business practice that every small business owner/manager can benefit from. And just like my clients who’ve adopted these concepts and seen the results for themselves, you can learn how to build a better and more successful business, fast. You’ll also avoid spending years wasting money on marketing that just isn’t right for you; you’ll cut your learning curve dramitically!
If what I’ve said above makes sense, if it prompts you to want to find out more and if you’re curious that there could be knowledge out there that will help you to become even more successful, then I’d like to make this offer to you;
On the 16th December, in I’ll be presenting the last Open Event for our PUSH Marketing Academy for 2010. If you are serious about finding out how to make real improvements in your business, I’d be pleased to gift you a complimentary seat, worth £97.
This event is already heavily subscribed and by the time you read this message there will probably on be a few of these guest seats available, so act fast.
You can download all the information you need here: www.PushYourMarketing.com
There is an automated booking page where you can register and secure your seat – www.eventbrite.com/event/1060922247
If you want find out more about the PUSH Marketing Academy you should download our 2011 Course Prospectus here: www.pushmarketingacademy.co.uk
I look forward to hearing from you very soon,
Nial Adams – “A Success Designer”
PUSH Marketing Partners & Founder of The PUSH Marketing Academy
When is the ‘right time’..?
It’s often said that timing is everything, especially in business. There’s no doubt that it’s an essential skill for lots of people in all walks of life. I’ve met lots of people who excel in their chosen field, some are business people, some are inspirational leaders, and some have very ‘ordinary’ jobs but do them exceptionally well. Some seem to have been successful because they just happened to be ‘in the right place at the right time’… or did they?
It’s said that luck is ‘where opportunity and preparedness meet’. In other words, you’ll only ever be lucky if you’re ready to spot when it comes knocking on your door. I strongly believe that opportunities wash backwards and forward over all of us. Some people are looking for them and some run terrified at the very thought that they might need to do something about them.
So here’s my question to you; how do you know when the time is right?
There’s absolutely no doubt that being speculative in business is essential and you’ve got to be prepared to take a few risks. The smart people calculate the risk and work out all the possible outcomes. Then they act with conviction and determination. And this is my point. You can only ever really feel lucky if you’re willing to act, sometimes on a hunch or a gut feeling, ideally after you’ve done all the work and calculated if the risk might be worth taking.
There’s one sure fire way to avoid being lucky and that’s to do nothing. Strangely that’s how many people tend to live their lives. They seem to be waiting for everyone else to make the first move. And it’s always the first move that has the best opportunity.
So is good timing something that we’re born with, or something we can grow into? Do you gain more confidence as you take more risks and when is a little bit more too much? Well, here’s a reality check; you’ll only ever know if you do it. There’s no other way to answer the question.
Have you got good timing?
It’s been a strange year, we’ve seen the UK economy go through the spin cycle and it seems as if everyone’s just waiting to see who jumps first. A new government has brought about some dramatic change, with more to follow it seems. We certainly do live in interesting times. Perhaps you recognise that confidence is creeping back into your marketplace, or perhaps not. So who will lead this return to more confident times? Who’s been nominated for the role and what makes them better qualified than you? You’ll get my point… be the change you want to see around you.
I’m still searching for the answer to that question; when is the right time? All I can say, with complete conviction, is that the biggest step changes I’ve achieved in my personal and professional life have been a result of action.
If we wait for the ‘right time’ perhaps we’ll be waiting forever.