NialAdams.com

A Powerful Way to Learn Marketing that Drives Your Business

Academy Open Event – 7th November 2011, Norwich, UK.

Test Drive the Academy through this ‘Access All Areas’ Event and find out why previous Students recommend it so highly!

From time-to-time we offer Academy Open Events, giving you the chance to benefit from powerful and valuable learning not available anywhere else. You’ll experience just how our Programmes help Students take a quantum leap in business results and growth.

With a new Academy Term coming up for January 2012 now is the chance to attend this One-Day Event and get hands-on with real marketing knowledge that WILL drive your business forward.

THE EVENT DETAILS:

The Science of Marketing – With Nial Adams, Academy Principal

“Nial Adams is one man who I’d wholeheartedly recommend to anyone who wants to rapidly grow their business. He has a unique knack for being able to see the big picture without losing sight of what you need to do, day-to-day, to make it happen. If you want more customers without any bull then you need to speak to Nial.”

Joe Gregory - Co-author of “The Gorillas Want Bananas”
www.leanmarketing.co.uk

The Science of Marketing - 

This Open Event takes place on the 7th November 2011, in Drayton, Norwich - with two identical training sessions (AM and PM), so you can choose which one to attend.

In this 3-hr training session you’ll have the chance to learn about the latest concepts and applications in marketing for SME and Large Business.  Nial will be sharing with you essential knowledge and insight regarding the significant changes to digital marketing in the past twelve months.

Find out:

• How Social Media will transform Marketing 
• How Mobile Marketing can be fully harnessed
• How Email Marketing is Making a Comeback
• How Viral Marketing can be used in your business

…and much more!

This session will not only share new and valuable information, it will also show clearly how you can monetize this in your business.

Full Details can be downloaded HERE - The Science of Marketing

SPECIAL OFFER -

This event has been Sponsored by PUSH Marketing Partners and supported by the East Anglian Enterprise Initiative

Normal Ticket Price - £67 per delegate…

Sponsored Tickets – £25 (strictly limited)

EARLY-BIRD BOOKING OFFER -

Buy before 22nd October and get a SECOND GUEST TICKET FREE (worth another £67)

Invite your business colleagues, Marketing manager, etc.

Taking place at Drayton Old Lodge, Drayton, Norwich – Free Car Parking & Refreshments

PLEASE NOTE: Places are strictly limited to just 25 tickets per session

Terms & Condition - All tickets are offered at the discretion of the PUSH Marketing Academy on application.

To gain access to the booking page please click here

Just 24hrs ago I began writing the blog you’re about to read. Today the entire perspective of my musings has taken a dramatic turn.  Like so many, I’ve woken to the very sad new that Steve Jobs, co-founder and the inspirational leader of Apple, has passed away, aged just 56.

There can be no doubt that Jobs was both a visionary and creative genius but for me there was one more significant attribute he displayed, he was a humanist. He understood what we, as humans, want and need.  He also broke entirely new ground in the way vendors and consumers connect and created a brand that has probably become one of the most powerful and influential of today.

Why have Apple have impressed the heck out of me!

Yesterday (4^th October 2011) I watched the Apple Keynote address releasing new features, products and continued vision for Apple’s future.  I was left in no doubt why Apple has become the world’s leading company in its field.  Love or hate the brand, there is no doubting the statistics – these figures speak for themselves.

The Keynote Address, given by the new CEO Tim Cook, began with a rundown of successes to-date, reaching right back to the beginning of the first Apple products to the market.  One of the most notable points from this presentation is just how fast Apple has grown and how fast their product have completely changed the technology landscape.

“What is all this got to do with me and my business.. I’m never going to be the size of Apple!”

Well, the one thing that becomes obvious when you see the keynote address is Apple’s attention to detail in every element of their business, from pure design and innovation, to customer service excellence, to the way they create culture and nurture their brand. Things we can all do in our business.

Listening to the Keynote Address left me in no doubt that absolutely every small business, large or medium business, or even blue-chip corporate the size of Apple, can learn something from their approach to the way they run and continue to grow their operation.

So what are these lessons and how can we gain from them?

First of all, there is no doubt that their main quest and ultimate goal is that of absolute excellence in everything they do.  So many businesses talk of this but how many can clearly point to the way that they try to achieve the other day-to-day basis.  Sure, like everyone else Apple sometimes falls short, the launch of the iPhone 4 was dogged with a major design flaw but the product still went on to become the world’s largest and fastest selling smartphone.

Like many, listening to the Keynote I felt slightly disappointed to find would be no release of the much-anticipated iPhone 5.  Like many, I’ve been waiting to upgrade from my beloved 3GS and rumours of the 5 suggested another quantum leap for the next generation of Apple iPhone.

However, in listening to the presentation of the facts around the design of the new iPhone 4S it became apparent to me that not only have they produced another outstanding new product but that they also ignored all the desires of the consumers and produced what we really need, not necessarily what we think we want.

I recommend you watch the presentation and pay attention to every single feature, once again their product design is something that is truly world-class.

Of all the lessons that were apparent, the keynote address was a master-class on product presentation.  More than this, what’s clear is the approach to strategy that defines who they are, what they do, and what the collective vision is at Apple. Does everyone in your organisation understand and believe in a collective vision?

In designing a premium brand that represents premium products, Apple have gone beyond being simple retailers – in their attention to detail in true customer service they have produced a retail experience that is simply unmatched.  And this is not just for the fun of it.  Apple stores are the most successful retail spaces in the world, generating more sales revenue per square metre than any other.

As many Apple product owners will know, should you ever have a need to take the product back, perhaps for a repair or maintenance, the level of customer service it is one of excellence. So why is Apple able to achieve this while only others in the same industry have failed so miserably?

Simple, Apple built this concept of premium customer care into the product and also into the pricing model, allowing them to deliver first-class service. The company accepted that from time-to-time things go wrong and sometimes products do fail, ever world-class ones, the question is… how we deal with it and most importantly, how the customer perceives our reaction after the event.

A study from the automotive industry a number of years ago gave evidence to prove that a company who responds well to a product recall can actually improve in terms of the customer perception rather than decline and suffer a PR disaster.  The question is how you deal with it.

To see other examples of why I believe apple is an industry leader visit the Keynote Address and watch the video, a great example of business that has not only clear vision but knows the way to achieve it.

Nial Adams

Footnote:

As mentioned above; this blog was written only a few hours before the news of Steve Jobs’ death was announced.  I’ve also just discovered that Tim Cook and other senior members of the Apple team who gave the Keynote Address were aware before it started that Steve Jobs was only likely to live for a few more days at most. This makes their presentation even more outstanding; just imagine how they must have felt.

To get a beautiful insight as to what made Steve Jobs the person he was, please invest 15 minuets of your life and watch his famous Stanford Address here - http://www.youtube.com/watch?v=UF8uR6Z6KLc - I challenge you not to be deeply moved by it.