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Use marketing to get people to BUY
Please Stop Selling!
I’ve been telling people this for years and, as you’ll imagine, I often get strange looks.
“But I’m a salesman Nial, that’s what I do, I’m here to sell, I’m here for the order!”
Yes, you need to maintain a focus on your sales results but this doesn’t mean that you’re here to ‘sell to people’. Let me ask you a question; do like to be sold to, or do you prefer to buy from someone you trust? It’s obvious and not a trick question. So, if we all know that being sold to is often the last thing that anyone wants and that many of just love to buy, then why do we think we should get away with selling to others…?!
This all starts with your Marketing Message; you need to know how to create your Proposition and use this to inform the prospect. Then help them understand, show them how you can solve the problem(s) they have and then engage them. If they see the value in your offer they’ll tell you by asking to buy from you. If you’re looking to create marketing copy that gets results and leads seamlessly to a transaction then learn to think differently and…
“Help the prospect make a quick and confident BUYING decision”… and the best way to do this is to find out their buying motives!
Here’s a great video clip I found on YouTube.com of Jeffry Gitomer. The guy talks a lot of sense… 
3 Key Marketing Tips
New in the Marketing Library series from the PUSH Marketing Academy, Nial Adams gives you his three essential tips on marketing that you NEED to know…